Introduction & Opening the Call

The initial moments of a customer interaction are pivotal. A well-handled opening establishes a positive tone, builds rapport, and smoothly transitions the conversation towards understanding the customer's needs.

Standard Greeting, Address & Contact Info

Inbound Call: "Thank you for calling LFT Fiber, my name is [CSR Name]. How can I help you today?"

If inquiring about new service: "I can definitely help you with that! To start, could I get your full service address?"

After getting address: "Thank you. And to ensure we can stay in touch if we get disconnected, or to send you information after our call, could I also get your best email address and a good callback number?"

CSR Tip: Your initial greeting is more than just words. Maintain an upbeat, friendly, and professional tone. If the customer is inquiring about new services, getting the address first is key. Following up immediately for their email and phone number is important for maintaining contact and for follow-up communications. Then, proceed to check serviceability.

Handling Serviceability Results:

CSR: "Okay, I'm checking that address for you now..."

If Serviceable: "Great news! Your address is serviceable. To make sure I recommend the best options for you, could I ask a few questions about what you're looking for and your current setup?"

If Not Serviceable: "I've checked that address, and unfortunately, it appears LFT Fiber service is not available there at this moment. We are constantly expanding our network, though. Since I have your contact information, would you like me to make a note to notify you if service becomes available in your area in the future?"

CSR Tip (If Not Serviceable): Deliver this news empathetically. Offering to keep them informed about future availability (using the contact info you just gathered) shows continued customer care and can lead to future sales.

Purpose of Interaction & Transition to Needs Assessment (If Serviceable)

After confirming serviceability (Inbound Call): "I understand you're looking for information about our services. I can definitely help with that! To make sure I recommend the best options for you, could I ask a few questions about what you're looking for and your current setup?"

Outbound Call (Lead Follow-up): "Hello, this is [CSR Name] calling from LFT Fiber regarding your interest in our services. How are you doing today? To start, could I confirm your service address is [Confirm Address from Lead Info]? And is [Confirm Email/Phone] the best way to reach you if needed?" (If address/contact info not confirmed, ask for it to check serviceability first). "Great, I'd like to understand your needs better so I can explain how our services might be a great fit for you."

CSR Tip: For inbound calls, once serviceability is confirmed, acknowledge the customer's stated reason for calling. For outbound calls, clearly state the purpose of your call and confirm/check serviceability and contact info. In both scenarios, the transition to asking questions should be natural. Explaining *why* these questions are necessary – to provide tailored, relevant solutions – helps the customer understand the value of sharing information and sets a collaborative tone for the rest of the conversation.

Discovery & Needs Assessment

This phase is crucial for understanding the customer's current situation, identifying their specific requirements, and uncovering any pain points with their existing services. The information gathered here will directly inform the product recommendations.

Understanding Current Services & Pain Points

Scripted Questions:

  • "To start, who is your current provider for internet, TV, and perhaps phone services?"
  • "What do you generally like or dislike about your current services? For instance, are there any frustrations with speed, reliability, channel selection, or customer service?"
  • "Are you experiencing any specific issues like slow internet during peak hours, video buffering, a limited selection of channels you actually watch, or perhaps feeling like you're overpaying?"
  • "If you could change one thing about your current internet or TV experience, what would that be?"
CSR Tip: Listen more than you speak during this stage. Active listening involves not just hearing the words but understanding the underlying sentiment. Take concise notes. These questions are designed to uncover areas of dissatisfaction that LFT Fiber's services can address. When a customer shares a frustration, empathize briefly (e.g., "I can understand how frustrating slow internet can be when you're trying to stream.") before guiding the conversation forward.

Identifying Specific Needs & Usage Habits

Tailor your questions based on the services the customer is interested in. The goal is to build a comprehensive picture of their household's lifestyle and service requirements.

Internet

Scripted Questions:

  • "How many people in your household use the internet regularly?"
  • "What kinds of activities do you and your family typically use the internet for? For example, is it mostly for streaming movies and TV shows, online gaming, working or studying from home, frequent video calls, general web browsing, or do you have many smart home devices connected?"
  • "Do you ever find your current internet speed isn't quite fast enough for these activities, or do you notice slowdowns when multiple people are online at the same time?"
CSR Tip: Understanding these usage patterns is key to recommending the right internet speed. For example, a household that heavily uses video conferencing for work or enjoys 4K streaming and online gaming will have different needs than one that primarily uses the internet for email and browsing.

TV

Scripted Questions:

  • "When it comes to TV, what are some of your must-have channels or types of programming? Are you big on sports, movies, news, family shows, or something else?"
  • "How many TVs do you typically watch programming on in your home?"
  • "Do you currently use a DVR or recording service? How important is it for you to be able to record shows and watch them later?"
  • "Are you interested in being able to access popular streaming apps like Netflix, Hulu, or others directly through your TV service for convenience?"
CSR Tip: The answers here will help determine the most suitable connecTV package and whether add-ons like additional DVR hours or specific channel packs are relevant.

Phone

Scripted Questions:

  • "Do you currently have a home phone line? Is this a service you're looking to keep, or perhaps add for reliable communication?"
  • "If so, what features are important to you in a home phone service? For instance, do you use Caller ID, Voicemail, or features like Call Waiting?"
CSR Tip: While mobile phones are prevalent, many customers still value a home phone for its reliability, call clarity, or as part of a bundled service.

Probing for Interest in Bundling

Scripted Questions:

  • "Are you interested in exploring how bundling your internet, TV, and perhaps phone services with LFT Fiber could simplify your billing and potentially offer the best overall value?"
  • "Many of our customers find great value and convenience in getting all their services from one provider, with one bill to manage. Is that something that might appeal to you?"
CSR Tip: Introduce the concept of bundling as a potential benefit early in the discovery process, but avoid being pushy if the customer expresses interest in only a single service initially. You can always revisit the advantages of bundling later, once you've established the value of individual services. The quality of questions asked during discovery directly impacts the ability to leverage specific product features and benefits later in the conversation. For example, understanding that a customer works from home and frequently uploads large files makes the symmetrical speeds of LFT Fiber's internet a highly relevant selling point.

Internet

Once you have a clear understanding of the customer's needs, you can confidently present LFT Fiber's solutions, highlighting the features and benefits most relevant to them.

Fiber Internet: Speed, Reliability, and Value

LFT Fiber internet is built on a technologically advanced network, offering significant advantages over older technologies like cable or DSL.

Introducing the "Everyday Price Promise"

"One of the best things about LFT Fiber is our Everyday Price Promise. This means you get straightforward, transparent pricing with No Contracts, Unlimited Data, and Symmetrical Speeds – so your upload speed is just as fast as your download. This means no surprise price hikes after an introductory period and no long-term commitments tying you down."

CSR Tip: Emphasizing the "Everyday Price Promise" is crucial. Customers often come with past frustrations from other providers – confusing price hikes, restrictive contracts, or data limits. By highlighting "No Contracts," you offer them flexibility and peace of mind. "Unlimited Data" removes a common anxiety about unexpected overage charges. And "Symmetrical Speeds" is a powerful differentiator, especially for anyone working from home, gaming, or uploading content, as it ensures their upload performance matches their download. Consistently reinforcing these three points positions LFT Fiber as a transparent and customer-focused choice, building trust from the outset.

Detailing Internet Plans

500 Mbps Plan:

"Our 500 Mbps fiber internet plan is fantastic for most households. It’s perfect for streaming HD and 4K content on multiple devices simultaneously, engaging in online gaming without lag, and ensuring smooth video conferencing for work or school. This plan is available for just $65.00/month."

1 Gbps Plan:

"If you have a household with very heavy internet users – for example, multiple people streaming 4K video, serious online gamers, numerous smart home devices, or if you work from home and frequently transfer large files or rely on ultra-responsive connections – our 1 Gbps (Gigabit) plan offers incredible performance and capacity. This ensures everyone can be online doing what they need without any slowdowns or buffering, all for $85.00/month."

CSR Tip: Always relate the speeds back to the tangible benefits discussed during the discovery phase. For instance, if a customer mentioned working from home and frequent video calls, you can say: "With our symmetrical speeds, which you get on either plan, your outgoing video on those important calls will be crystal clear, and if you need to upload large work files, it will be significantly faster than what you might be used to."

WiFi Service & Installation

"To ensure you get the best possible performance from our fiber connection throughout your entire home, we offer our advanced WiFi Service for only $15.00/month. It's important to make sure your router is capable of handling the high speeds you're getting with our fiber service, and our routers are fully supported and optimized for our network. This includes a high-performance router specifically designed to maximize your coverage and speed, so all your devices connect seamlessly. Professional installation by our expert technicians is just a one-time fee of $50.00 to get everything set up perfectly. Self-installation for our WiFi router and connecTV streaming box may also be available in select areas, if you prefer that option."

CSR Tip: Position the WiFi service as an essential component for maximizing the fiber experience. Emphasize that our routers are designed for our high-speed fiber and are fully supported, ensuring customers get the performance they're paying for. Professional installation ensures a hassle-free setup and optimal performance, but also mention the self-install option for eligible customers.

connecTV

LFT Fiber's connecTV offers a flexible and feature-rich alternative to traditional cable TV.

connecTV: Modern Television Experience

Overview of connecTV Benefits

"LFT Fiber's connecTV isn't just traditional TV; it's an advanced television service that delivers your favorite live TV channels and a wide array of on-demand content. A great feature is the convenience of being able to access it across multiple devices. Plus, you can even access your favorite streaming apps like Netflix or Prime Video right through our connecTV service, simplifying your entertainment setup!"

CSR Tip: This introduction sets the stage for a premium, modern, and flexible TV experience. The ability to access programming on multiple devices and integrate popular streaming apps are key contemporary features that appeal to many customers.

Breakdown of connecTV Packages

It's important to clearly explain the differences between the packages, focusing on channel count and price, while also noting the consistent DVR and stream offerings. Be mindful that the listed connecTV package prices include a Broadcast Surcharge of $16.50, but do not include other taxes, fees, and surcharges.

connecTV Basic:

"Our connecTV Basic package is a great starting point, giving you 20+ essential channels, including your local broadcast networks, for $44.45/month. This price includes the Broadcast Surcharge. It also comes standard with 50 Cloud DVR hours for recording your favorite shows and allows for 3 simultaneous streams within your home."

connecTV Expanded:

"For a much wider variety of entertainment, our connecTV Expanded package is very popular. It offers 140+ channels, including many sought-after cable networks covering sports, movies, news, and family programming, for $108.45/month, which includes the Broadcast Surcharge. This also comes with 50 Cloud DVR hours and 3 simultaneous streams."

connecTV Plus:

"Our most comprehensive TV experience is connecTV Plus. This package delivers over 240+ channels, giving you an extensive range of programming options for virtually every interest, priced at $130.45/month, including the Broadcast Surcharge. And just like the other packages, it includes the 50 Cloud DVR hours and 3 simultaneous streams."

CSR Tip: When discussing pricing, always be transparent if asked that the Broadcast Surcharge is included in the advertised monthly rate for these packages. Use the channel counts to directly match the customer's interests identified during discovery. For example, "You mentioned you enjoy [specific genre]; our Expanded package includes several channels dedicated to that."

connecTV Package Comparison

Feature connecTV Basic connecTV Expanded connecTV Plus
Monthly Price
(Incl. $16.50 Surcharge)
$44.45 $108.45 $130.45
Channel Count 20+ 140+ 240+
Core Channel Types Local Networks Locals, Popular Cable Locals, Ext. Cable
Cloud DVR Hours 50 Hours 50 Hours 50 Hours
Simultaneous Streams 3 Streams 3 Streams 3 Streams

Note: Prices do not include other taxes, fees, and surcharges.

Explaining Key connecTV Features

connecTV Streaming Box:

"To bring the full connecTV experience to each of your TVs, we have our sleek connecTV streaming box. It's available for just $8.00/month per device. This is a powerful device, often providing a smoother and faster experience than what you might find with a typical streaming stick or even some smart TVs. After an easy initial setup, it takes you right into the connecTV experience, much like traditional TV, but also gives you convenient access to your favorite streaming apps all in one place. Plus, using our streaming box is the best way to ensure you're always up-to-date with the latest features and improvements we roll out to the connecTV service, as it's fully supported by our team."

CSR Tip: Highlight the superior performance and user experience of the connecTV streaming box. The combination of a traditional TV feel upon startup, integrated apps, and being fully supported for updates makes it a strong selling point, especially for customers who value simplicity, performance, and staying current.

DVR Upgrades:

"All our connecTV packages come standard with a generous 50 hours of Cloud DVR storage and support for 3 simultaneous streams. If you find you need more recording capacity, you can easily add an additional 50 DVR hours for just $5.00/month. You can add multiple blocks of 50 hours if needed, so if you're a family that records a lot, we can customize the storage to fit your needs."

CSR Tip: Our standard 50 hours is a great start, but if a customer records many shows, highlight the flexibility. For instance, "To get to 150 hours of storage, it would be an additional $10.00/month (2 additional blocks of 50 hours at $5.00 each). This makes our DVR service a scalable solution tailored to their viewing habits."

Restart TV:

"Ever tuned in a few minutes late to your favorite show or a big game? With our fantastic Restart TV feature, available on many channels, you can virtually go back in time (up to 24 hours) to watch programs from the very beginning! No more missing those crucial opening scenes."

WatchTVEverywhere:

"Another great benefit included with your connecTV service is WatchTVEverywhere. This allows you to log into many of your favorite networks' websites and apps using your LFT Fiber credentials and stream their on-demand content on your computer, tablet, or smartphone, often at no extra charge. This means you get even more value and more ways to watch the shows you love, wherever you are."

CSR Tip: WatchTVEverywhere is a significant value-add. Emphasize that it's an included feature that expands their access to content beyond just their home TVs. This can be a compelling point for customers who use multiple devices or want access to shows on the go. It might even help them consolidate or reduce other streaming subscriptions if the content they want is available through WatchTVEverywhere.

connecTV Add-ons

Beyond the core packages, LFT Fiber offers a variety of add-ons to customize the TV experience.

connecTV Add-ons: Tailoring the Entertainment

Presenting Premium Channels Individually

"We also offer a wide range of premium channels you can add to any connecTV package to further tailor your entertainment. For example:

  • You can get all the exclusive series, blockbuster movies, and specials with HBO for $15.50/month.
  • Enjoy a variety of hit movies and original series with Cinemax for $11.25/month.
  • Stream premium exclusive HBO series, Max Originals, movies, and more with Max for $16.50/month.
  • Explore classic and contemporary films with the MGM+ channel suite for $6.50/month.
  • Watch critically acclaimed series and films on Paramount+ with SHOWTIME for $10.99/month.
  • Or get hit movies and compelling original series with STARZ for $8.75/month and STARZENCORE for $3.50/month."
CSR Tip: Based on the customer's expressed interests during discovery (e.g., "I love movies," "I need to see those big HBO shows"), proactively mention the relevant individual premium channels.

Highlighting Packaged Add-ons

Premiums Bundle:

"If you love a variety of premium content, our Premiums Bundle is a great option. You get 40 premium channels, including HBO, Cinemax, Paramount+ with SHOWTIME, Starz, and StarzEncore, all for just $50.00/month."

CSR Tip: The value of the Premiums Bundle comes from the breadth of content. The combined individual cost of HBO ($15.50), Cinemax ($11.25), Paramount+ w/ Showtime ($10.99), Starz ($8.75), and StarzEncore ($3.50) is $49.99. For $50.00, the Premiums Bundle provides these core five *plus* approximately 35 other premium channels. You can articulate this by saying, "For $50.00 a month, our Premiums Bundle gives you HBO, Cinemax, Paramount+ with Showtime, Starz, and Encore, PLUS about 35 more premium channels. It’s a fantastic way to get a huge variety of top-tier movies and series."

Sports Package & NFL RedZone:

"For the sports fans in your household, our Sports Package is a must-have. It includes 25 sports channels like NFL RedZone (during the season), FOX Sports, MLB Network, Stadium College Sports, and more, all for $14.95/month. If you're primarily interested in NFL RedZone to catch every touchdown from every game on Sundays, that's also available seasonally for $56.00 for the entire season."

CSR Tip: Clarify the RedZone options. The Sports Package at $14.95/month includes NFL RedZone access during the NFL season, plus many other sports channels year-round. The $56.00/season option for RedZone appears to be for standalone access. Guide the customer based on their broader sports interest: "If you're a big NFL fan, you can get RedZone for the whole season for $56.00. However, for just $14.95 a month, our Sports Package gives you RedZone access during the season plus 24 other sports channels you can enjoy all year long."

Hispanic Package:

"We also offer a Hispanic Package which includes 8 popular Spanish-language channels such as TR35, Telemundo, Universo, and Discovery en Español, for only $9.95/month."

CSR Tip: Effective discovery of viewing preferences (e.g., "I love sports," "We watch a lot of HBO") directly enables the CSR to make highly relevant and appealing add-on suggestions and enhance customer satisfaction.

Phone

For customers seeking a dependable home phone service, LFT Fiber offers an affordable and feature-rich option.

Residential Phone: Clear and Reliable Connection

Basic Line Features & Pricing

"For reliable home phone service, our Basic Line is just $15.95/month. This isn't just a dial tone; it includes valuable features like 3-Way Calling, Call Waiting, Anonymous Call Rejection, and even a Home Intercom feature for communication within your house. Plus, long-distance calls within the Continental US are only 5 cents per minute."

CSR Tip: While the demand for traditional landlines has evolved, it remains a valuable service for many, including older customers, families desiring a consistent E911 service, or those in areas with poor cellular reception. The included features add considerable value to the low monthly price.

Phone Add-ons

"To complete your home phone setup, you can also add Caller-ID for an additional $6.00/month and Voicemail for $5.00/month."

CSR Tip: Offer these add-ons if the customer expresses interest in the phone service or if you are discussing a comprehensive bundle of all three services. The phone service can be a key component in creating an attractive triple-play bundle.

Bundling

Combining services often provides the best overall value and convenience for the customer.

Bundling for Value: Simplicity and Savings

Highlighting Benefits

"By bundling your LFT Fiber Internet, connecTV, and Phone services, you not only get the convenience of one simple bill from a single provider but also often access the best overall value. We can look at a customized bundle that fits everything you need, ensuring you get top-tier service for all your communication and entertainment needs."

CSR Tip: Focus on both the practical convenience (one bill, one point of contact for support) and the potential for enhanced value. Customers with multiple services from one provider tend to have higher satisfaction and are less likely to switch.

Presenting Bundle Examples

"For example, if you were interested in the 1 Gbps Internet for its incredible speed and our connecTV Expanded package for its wide channel selection, we can combine those. If you decide to add our reliable home phone service to that, it creates a complete solution. Let me calculate what that would look like for you based on what we've discussed."

CSR Tip: Be prepared to itemize the cost of individual services and then show the total for the dynamically created bundle. LFT Fiber's "Everyday Price" for each component makes this straightforward: sum the prices of the desired services. The "value" in this context comes from the combination of superior fiber technology, transparent pricing, rich features, and the convenience of a single provider, even if explicit bundle "discounts" aren't pre-defined. The strength of the individual product offerings contributes to a strong bundled offer.

Objections

It's natural for customers to have questions or express concerns. Being prepared to address these confidently and effectively is key to moving the sale forward.

Anticipating Common Questions

CSR Tip: Answer all questions transparently and confidently. Having detailed information readily available (like full channel lineups, which are not in the provided PDF but would be essential for a CSR) is critical.
  • Regarding Pricing Details: "You asked about the Broadcast Surcharge. That's a fee related to the cost of carrying local broadcast TV stations, and it's $16.50. We include it in the advertised package prices for connecTV Basic, Expanded, and Plus, so the price you see for those packages already has it factored in. The prices we've discussed do not include other standard taxes or local fees, which are typically small and vary by area."
  • Regarding Contract Terms: "You mentioned 'no contracts' and asked if there's a catch. There really isn't! Our Everyday Price Promise means just that – the price you sign up for is your ongoing monthly price for that service, with no requirement to lock into a long-term agreement. You have the flexibility to make changes to your services if your needs evolve."
  • Regarding Installation: "Professional installation for your fiber internet service is a one-time $50 fee. Our technicians ensure everything is set up correctly for optimal performance. Typically, an installation appointment takes a few hours, and we'll work with you to find a convenient time."
  • Regarding Internet Speeds: "You asked if 500 Mbps is enough. Based on what you shared about [customer's activities], our 500 Mbps plan is designed to handle that smoothly for most families, providing a great experience without paying for more speed than you might need."

Strategies for Common Objections

Objections are often requests for more information or reassurance, not necessarily outright rejections. View them as opportunities to further clarify value.

Objection: "That sounds too expensive."

"I understand that budget is an important consideration. Could you share what you were comparing our price to, or what sort of budget you had in mind for these services? It's worth remembering that LFT Fiber offers exceptional value with our advanced fiber optic technology, which provides symmetrical upload and download speeds, truly unlimited data, and the freedom of no contracts. Perhaps we could look at a different TV package, like connecTV Basic if you're considering TV, or ensure we'veselected the internet speed that precisely matches your essential needs, to see if we can find a combination that feels more comfortable for your budget?"

CSR Tip: Avoid immediately offering discounts. First, reinforce the unique value proposition of fiber. Explore if a different tier or combination of services might be a better fit. Ensure the customer isn't comparing LFT Fiber's superior fiber service to a less capable service like basic DSL from another provider.

Objection: "I'm pretty happy with my current provider."

"That's perfectly understandable, and it's great that you've had a satisfactory experience. Many of our current customers felt the same way before they experienced the tangible differences with LFT Fiber. We're a local provider right here in Lafayette, and our customer service team are your neighbors, dedicated to providing the best support. Beyond that, our fiber optic technology offers consistent reliability and symmetrical internet speeds – meaning your uploads are as fast as your downloads, which is a game-changer for video calls or sharing large files. Also, our connecTV platform offers some really modern features like Restart TV and integrated streaming apps. What aspects of your current service do you value the most? Perhaps we can show you how LFT Fiber not only matches those but enhances them with the benefit of local service and cutting-edge technology."

CSR Tip: Acknowledge their current satisfaction, then gently pivot to LFT Fiber's key differentiators, including being local. Try to uncover even a small point of current dissatisfaction or an area where their current service could be improved, and then demonstrate how LFT Fiber addresses that.

Objection: "I don't think I need that much speed / so many channels."

Speed: "I appreciate that, and our goal is definitely to match you with the *right* speed for your needs, not just sell you the highest tier. Based on your typical internet usage that you described, such as [mention customer's specific activities from discovery], our 500 Mbps plan is actually designed to provide a consistently smooth and responsive experience without you overpaying for capacity you won't use. Would you like me to quickly re-confirm how that specific speed supports those activities effectively?"

Channels: "Absolutely, not everyone needs or wants hundreds of channels, and we understand that. That's precisely why we offer different tiers, like our connecTV Basic package, which provides 20+ essential local and popular channels at a very affordable price. Alternatively, we could focus on getting you the best possible internet experience with our fiber service, and you can continue to supplement that with your preferred standalone streaming services for specific content. What are the absolute must-have channels or types of programming for you and your family?"

CSR Tip: Realign the recommendation with the customer's stated needs from the discovery phase. This shows you've been listening. Offer lower-tier packages if they are genuinely a better fit. Reinforce that LFT Fiber provides choices to suit different preferences and budgets. The thoroughness of the initial discovery phase is paramount here; if needs were well understood, the CSR can confidently tie the value of the service back to those specific needs when addressing price or feature concerns.

Closing

Once questions are answered and objections are handled, the next step is to guide the customer towards making a decision and setting up their new services.

Trial Closes & Asking for the Sale

Trial Close: "So, considering the 1 Gbps internet that will give you those incredibly fast symmetrical speeds we talked about for your work-from-home needs and online gaming, and the connecTV Expanded package which includes all your favorite sports and movie channels, does this overall solution sound like it meets what you're looking for?"

Direct Close: "Excellent! I'm glad we've found the perfect package of LFT Fiber services to meet your needs. Are you ready to set up your new LFT Fiber services today?"

CSR Tip: Use trial closes throughout the presentation to gauge the customer's level of agreement and interest. When you sense they are ready, ask for the sale confidently and clearly.

Gathering Customer Information

"Great! To get the account set up, I'll just need to gather a few pieces of information. Could I get the full name you'd like on the account, the best contact phone number, and a good email address for confirmations and billing information?"

CSR Tip: Collect this information accurately. The service address should have already been confirmed during the serviceability check in the introduction.

Summarizing Chosen Services, Pricing & Deposits

"Okay, [Customer Name], thank you for that information. So, just to confirm, we're setting you up today with:

  • LFT Fiber's 1 Gbps Internet service at $85.00/month.
  • Our connecTV Expanded package, which includes over 140 channels, at $108.45/month (this price includes the $16.50 Broadcast Surcharge).
  • And the advanced WiFi Service for whole-home coverage at $15.00/month.
  • Your estimated monthly total for these services, before other standard taxes and local fees, will be [calculate and state total: $85.00 + $108.45 + $15.00 = $208.45].
  • And there's the one-time professional installation fee of $50.00.

"Also, please be aware that based on a soft credit check, a one-time deposit of [State Deposit Amount, if applicable, or state 'no deposit is required'] may be required."

Does that all sound correct and match what we discussed?"

CSR Tip: This step is critical for clarity. Clearly reiterate every service component, its monthly cost, and any one-time fees. Be transparent about potential deposits and state if one is required based on the credit check. Ensure the customer explicitly agrees with this summary.

Explaining Sign-up, Payment & Installation Process

"Wonderful. The next step is to find an installation date and time that works well for you. Our professional technician will bring all the necessary equipment and ensure everything is set up for optimal performance. We'll also quickly go over the service agreement details, which will be sent to your email. For payment of the first bill, which will include the installation fee and any applicable deposit, and for ongoing monthly service, how would you like to set that up? We offer [mention payment options, e.g., auto-pay with card/bank, online portal, etc.]."

CSR Tip: Set clear and accurate expectations about what happens next. Be transparent about any service agreements or terms the customer will need to acknowledge. Making the installation process sound smooth and convenient, and clarifying payment, helps reinforce their decision.

Thanking the Customer & Reinforcing Decision

"Thank you so much for choosing LFT Fiber, [Customer Name]! I'm genuinely excited for you to experience the speed and reliability of our 100% fiber optic network and the fantastic entertainment options with connecTV. We're thrilled to welcome you to the LFT Fiber family! Before we finish up, do you have any final questions for me at all?"

CSR Tip: End the call on a positive, enthusiastic, and reassuring note. Reinforce the benefits they will experience and make them feel good about their decision. Offering a final opportunity for questions ensures they feel fully supported.

Quick Reference Guide & Final Thoughts

Appendix: Quick Reference Guide

This chart is designed for CSRs to quickly access key product and pricing information during customer interactions. It is not intended to be read verbatim to the customer but to serve as a factual backup.

LFT Fiber Master Product & Pricing Chart

Service Category Plan/Item Name Key Features / Channels Monthly Price ($) One-Time Fees ($)
Fiber Internet 500 Mbps Internet Symmetrical Speeds, Unlimited Data, No Contracts 65.00 -
1 Gbps Internet Symmetrical Speeds, Unlimited Data, No Contracts 85.00 -
WiFi Service High-performance router for whole-home coverage 15.00 -
Professional Installation Expert setup of fiber services - 50.00
connecTV Base connecTV Basic 20+ channels, 50 Cloud DVR Hours, 3 Streams. Price incl. $16.50 Broadcast Surcharge. 44.45 -
connecTV Expanded 140+ channels, 50 Cloud DVR Hours, 3 Streams. Price incl. $16.50 Broadcast Surcharge. 108.45 -
connecTV Plus 240+ channels, 50 Cloud DVR Hours, 3 Streams. Price incl. $16.50 Broadcast Surcharge. 130.45 -
connecTV Streaming Box Streaming box for TV; access to apps 8.00 -
Add. 50 DVR Hours Increases Cloud DVR storage by 50 hours 5.00 -
Add. Stream Increases simultaneous streams by 1 5.00 -
connecTV Add-ons HBO All HBO channels 15.50 -
CINEMAX Cinemax channels 11.25 -
Max HBO series, Max Originals, movies & more 16.50 -
MGM+ MGM+ channel suite 6.50 -
Paramount+ w/ SHOWTIME Critically acclaimed series and films 10.99 -
REDZONE NFL RedZone (seasonal) 56.00/season -
STARZ STARZ channels 8.75 -
STARZENCORE Starz/Encore channels 3.50 -
Sports Package 25 sports channels incl. NFL Redzone, FOX Sports, MLB Network 14.95 -
Premiums Bundle 40 premium channels incl. HBO, Cinemax, Paramount+ w/ SHOWTIME, Starz & Encore 50.00 -
Hispanic Package 8 Hispanic channels incl. TR35, Telemundo 9.95 -
Residential Phone Basic Line Incl. 3-Way Calling, Call Waiting, ACR, Home Intercom. Long distance 5 cents/min (Continental US) 15.95 -
Caller-ID Displays caller information 6.00 -
Voicemail Answering service for missed calls 5.00 -

Note: All monthly prices do not include other taxes, fees, and surcharges unless specified (like the Broadcast Surcharge in connecTV packages). A one-time deposit may be required based on credit assessment.

Final Thoughts for the CSR

This sales script is a comprehensive guide, but it is not meant to be read robotically. The most effective sales conversations are natural, responsive, and tailored to the individual customer. Use this script as a framework:

  • Internalize the product knowledge: Understand the features and, more importantly, the *benefits* of LFT Fiber's offerings.
  • Master the discovery process: The better you understand the customer's needs, the more effectively you can position LFT Fiber as the ideal solution.
  • Listen actively: Pay attention to verbal cues and the underlying needs the customer is expressing.
  • Be adaptable: Tailor your approach and your language to each customer's personality and communication style.
  • Focus on value: Continuously connect LFT Fiber's features back to how they will benefit the customer and improve their daily lives.
  • Maintain a positive and confident demeanor: Your belief in the product and your ability to help the customer will be contagious.